Socorro Macedo is a marketing executive and researcher. She has designed and implemented marketing, AI and brand community strategies for large companies — and brings to the stage the practice of someone who has run it from the inside.
Socorro Macedo is co-founder and director of LeFil Company, a firm with 20 years of work in marketing, innovation and technology. A journalist by training, she holds an MBA in Economics and Business Management from FGV, a master's in Strategic Design from CESAR School and specializations in digital strategy and marketing from Columbia Business School.
She leads strategy, business, artificial intelligence, data, platform and community projects for major brands. She teaches in MBA programs and business schools, speaks at events and is the author of books on communities and AI. Her work connects marketing, technology and measurable business impact.
“I bring to the stage what I've actually done — as an executive and as a researcher — so that marketing, AI and community stop being buzzwords and start becoming business decisions.”
I have spent the last years combining executive perspective and my own methodology in real projects for companies in retail, real estate, healthcare, energy and industry. Every keynote is built on that foundation — cases, mistakes, adjustments and what actually moved the needle.
That is why the conversation doesn't end on stage: it reaches the team the next day with a path to apply it.
Every topic is adapted to the event context, the industry and the seniority of the audience.
How to turn artificial intelligence into business results
Practical applications, real cases and a path to embed AI into marketing operations without losing strategy, creativity and governance.
How to build online communities for brands
How to reduce CAC, increase retention and generate innovation directly from consumers.
How platforms, communities and AI are reinventing the sector
Global trends connected to hands-on experience in marketplaces, e-commerce, retail media and consumer communities.
How to turn investment into measurable growth
Connecting marketing to company KPIs, measuring real impact and justifying investment in the board's language.
The shifts redefining marketing — and the profession
The skills professionals and leaders need to operate in a marketing landscape shaped by data, AI and new behaviors.
How to build Living Personas to personalize at scale
An original concept: how AI, data and hyper-personalization replace static segmentation with real-time dynamic personas.
Conferences, conventions, universities and corporate immersions across the country.
Considered one of the largest e-commerce events in Latin America.
Moderated the panel on how traditional companies are using artificial intelligence to transform their marketing strategies.
Spoke on the panel “Women at the Top: Strategy and Resilience to Sell More”, sharing the stage with executives from Época Cosméticos, Netshoes, Magalu Entregas, MagaluAds and Magalu Marketing.
Delivered the keynote “Supercharge your digital strategies with AI”, for industrial companies and their leadership.
Article co-authored by Magaly Marinho (Iquine) and Socorro Macedo on building the iClub community for painters across Brazil.
Read articleSocorro Macedo points to algorithm volatility and media costs as obstacles to sustainable engagement.
Read articleSocorro discusses the impact of artificial intelligence on marketing and the role of communities as a growth strategy.
Read articleAn interview on how technology only creates real value when it expands the human ability to understand context and decide.
Read articleSend the details via WhatsApp — topic, audience, format and budget. Socorro replies personally after reviewing.
